Time better spent
After moving from inner city Melbourne to the beautiful East Coast of New South Wales our lives quickly became filled with nearly daily trips to the beach and new adventures.
We struggled to find quality products to handle the rigors of a trip to the beach, finding everyday carts hard to steer and regularly getting stuck in soft sand. This is how it all started, soon after came the creation of Easterly and the Pull-About.
We were determined to create a quality cart that was truly useful and designed to reflect both style and lifestyle. This quickly went from a small idea to a passion project, that has become more than we ever expected.
Working through numerous prototypes, tweaking and refining until we got it right. We want our products to better any outdoor adventure and we hope you love it as much as we have loved creating it.
The Process
Eliza and Tom left no stone unturned to create a product that could live up to their expectations.
Engaging with locally based, globally recognised industrial design studio Katapult to bring the Pull-About to life. Rounds of research, rigorous testing, prototyping and editing again.
When the mechanics were ironed out, Eliza made trips overseas sourcing the perfect production team, before working through the final rounds of quality testing materials, finishes, packaging and pack-down. An invaluable step to get hands-on, on the ground to ensure nothing was missed. The Pull-About was now ready.
Recognition
We’re extremely proud to have our Pull-About recognised for excellence in design and innovation.
Winner 2024 Australian Good Design Award in the Sports and Lifestyle category.
“ Easterly’s Pull-About cart redefines convenience for beachgoers and adventurers with its all-terrain capabilities. The Jury was impressed by the cart’s durable construction, portability, and ease of maneuverability.
Its contemporary design and practicality make it a valuable companion for various outdoor activities. The Pull-About’s thoughtful design and high-quality materials ensure it meets the needs of modern adventurers while offering long-term reliability.”
— Good Design Australia, Jury Review
Our Values
Value time
Time is precious, we value time with loved ones, family and mates alike. We want people spending their time discovering
the adventures of life with ones
they love most.
Fit for adventure
Our products are functional first, fit for any outdoor adventure. We only provide product that we trust will bring value to our customers.
Simply smarter
The smartest products, we will never stop looking to bring you a better way. We always look to innovate, to improve what works and fix what doesn’t.
Be lovable
We are committed to providing products that fit both lifestyle and style. Adapting the contemporary to feel personal. We want our customers to love our products as much as we do.